The Purple AdLab Story
After spending 10s of millions of our own money on Google, Facebook and Native ads, James Van Elswyk and his team realized something:
In order to be profitable, data must speak the loudest. If creatives are what make the difference in advertising, then data must determine how they’re made. But that doesn’t mean they can’t also be impressive.
For us, increasing CTR and creating engaged customers is only half the goal. We also need to make the experience impressive. We need to consider placement. We need to make the audience feel good while they interact with our ads. When we do that, everyone wins.
We call this The Purple Formula: Data makes the decisions, humans create the experience.
Purple AdLab was born out of necessity; built on the many lessons we have learned as advertisers. Now, for the first time, we have decided to work with others who value the way we bridge the gap between profitability and aesthetics.
The Lab’s ads generated $10 million already in ads, copy and websites…so we know our stuff. Give us the opportunity to show you what works with e-commerce, on Facebook, Google, Snapchat, Instagram and Natives and let your profits soar.
We present your brands message in a bolder and more beautiful way than any other agency thanks to the very top creative talent, next to that we also offer:
